OpenAI Unveils Revolutionary Shopping Feature for ChatGPT

OpenAI has deployed significant updates to ChatGPT, integrating enhanced shopping and search capabilities that directly challenge Google’s dominance. The tool now processes over one billion weekly searches, marking a pivotal shift in the digital landscape.

The new ad-free shopping feature detects user purchase intent, while additional upgrades include improved citations, autocomplete functionality, and WhatsApp integration. These changes apply universally across both free and paid user tiers.

This strategic evolution positions ChatGPT as a formidable alternative to traditional search engines, potentially disrupting established revenue models in the tech sector. The timing coincides with growing scrutiny of Big Tech’s advertising-based business models and increasing demand for privacy-focused alternatives.